Gen Z also shows preferences with the retailers they shop. Walmart (21%), Amazon (10%) and Target (8%) are the top three retailers for CPG & general merchandise with Target gaining twice as much Gen Z share compared to the total US.
What brands are Gen Z wearing?
Clothing. In the clothing category, Nike is followed by the athleisure giant Lululemon at 6% and American Eagle at 4%. Notably, socially conscious brand Pacsun claims the fourth spot with 3%, signaling Gen Z’s inclination toward brands that champion inclusivity and diversity.
What are the top Gen Z retail brands?
Gen Z also shows preferences with the retailers they shop. Walmart (21%), Amazon (10%) and Target (8%) are the top three retailers for CPG & general merchandise with Target gaining twice as much Gen Z share compared to the total US.
Where do Gen Z guys buy clothes?
For the majority of clothing categories, the male Gen Z population in the U.S. primarily prefers to buy their clothes online, according to a 2022 survey. The only exceptions to this were the businesswear categories.
Where do Gen Z men buy clothes?
For the majority of clothing categories, the male Gen Z population in the U.S. primarily prefers to buy their clothes online, according to a 2022 survey. The only exceptions to this were the businesswear categories.
