What makes Nike Air Jordans so expensive? Jordan brand brought sports apparel into the mainstream in the 90’s. Today its products are expensive because of how it makes and markets them.
Originally released in 2006, the Air Jordan 4 “Black Cat” nods to one of Michael Jordan’s various nicknames.
The unique design and high-quality materials make it stand out in the sneaker market. The exclusivity created by limited edition releases drives up demand, leading to higher resale prices. Celebrities have also played a significant role in popularizing the Air Jordan 4, turning it into a pop culture icon.Sep 8, 2023
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